PlainEnglish.
Concretenouns.
Corbez sounds like a confident person explaining infrastructure to a peer. Specific. Direct. Banned-words list inside.
Corbez sounds like a confident person explaining infrastructure to a peer. Direct. Specific. No filler.
We are not a marketplace. We do not sell discounts. We carry verified identity to places where it gets recognized.
01 · Principles
Four rules.
Apply them every line.
These are the load-bearing principles. Plain. Concrete. Specific. Short.
01
Plain English.
Write the sentence you would say out loud to a coworker. If it sounds like a press release, rewrite it.
02
Concrete nouns.
A corbezId, not "credential layer." Ahad's Kitchen, not "partner #4731." Names beat categories.
03
Specific numbers.
$19.99 flat, 0.4 miles from your office, 98% satisfaction. Numbers carry more trust than adjectives.
04
Short sentences.
Periods are free. Use more of them. Long sentences read like fine print.
02 · Examples
Say this.
Not that.
Real before-and-afters. The left list ships. The right list gets rewritten.
Ship this
- $19.99/month flat. No commissions.
- Verify your work email once. Your corbezId is recognized at every partner near your office.
- No codes. No apps. Show the pass, get the rate.
- One new regular pays for a full year of Corbez.
- Companies add their existing partner businesses. Employees carry the recognition with them.
- Free for employees. Flat fee for partners. Zero cost for companies.
Reject this
- Save 25% off!
- Unlock seamless savings with our robust perks platform.
- Embark on a transformative benefits journey.
- Leverage our comprehensive marketplace to elevate your employee experience.
- A tapestry of curated discounts at your fingertips.
- In today's competitive landscape, perks matter.
03 · Banned words
Cut these.
Every time.
Words that signal we did not think about the sentence. Either AI tics or marketplace language. Both are off-brand.
- leverageSay "use."
- seamlessEmpty word. Show the steps instead.
- robustVague. Say what it actually does.
- transformativeMarketing tic. Cut it.
- comprehensiveEmpty word. Cut it.
- embarkNobody embarks. Say "start."
- elevateHollow. Say what changes.
- unlockUnless literal, cut it.
- tapestryNever. For any reason.
- discountWe do not sell discounts. Partners decide rates.
- dealSame. "Partner rate" instead.
- marketplaceWe are infrastructure, not a destination.
- couponCoupons are one-time. The pass is a credential.
- perks platformTrivializes the work. "Partnership infrastructure."
04 · Punctuation
Non-negotiable.
Four small rules.
These rules govern every piece of text the brand ships. They never bend, not even for headlines.
01
No em-dashes.
Use periods, commas, parentheses, or a fresh sentence. This is the single most enforced rule.
02
No emojis.
Never in product, marketing, dashboards, badges, or email. Not once.
03
Sentence case.
Headlines and section labels read like real sentences, not titles.
04
Contractions are fine.
Write "you're," "it's," "we'll." Contractions sound like a person.